Communications Expertise
While advancing initiatives for academia and industry, I’ve honed my skills through immersive experience. Coupled with extensive education, I’m adept at strategic communications planning and implementation.
I leverage a unique mix of knowledge in social behavior theory, change management, and emotional intelligence to compose messaging that moves employees–emotionally and behaviorally–toward organizational success.
Learn how I can align your employees’ attitudes and behaviors to strategic objectives and boost adoption of your organizational initiatives.
View my work products below!
Strategy
Visit the links below to see samples of my work concerning an enterprise transformation initiative.
Zephyr Change Communications Strategic Plan
Zephyr Change Communications Plan (abridged)
Zephyr Communications Dashboard
Zephyr One-page Communications Plan
Zephyr Communications Messaging Plan
Messaging
The messages below represent a few of those I’ve written on behalf of senior leadership, as well as several other works.
Leadership messaging
“Our mission-critical imperative is at risk.”
“Your resilience and commitment will carry us through.”
Resources
“Help your team understand the new core technology initiatives.” (Manager’s toolkit)
“Tap into your emotional intelligence to engage your employees.” (article)
Implementation
I’ve used a multi-step approach to implement communications strategies, which includes the activities below:
* conducting essential analyses, stakeholder interviews
* developing stakeholder management plans
* identifying business and communications objectives
* determining pain points and benefits
* selecting appropriate social behavior theories
* developing strategic, tactical, and messaging plans
* evaluating and measuring progress