INTERNAL COMMUNICATION

STRATEGIC CAPABILITY

“I had the pleasure of working closely with Roberta at United Airlines.
She joined my team during a critical juncture of the merger and
was instrumental in leading many of the communication initiatives for the IT Division.
She quickly became a reliable partner for the IT Leadership Team and took ownership in
coordinating effective communication strategies for the entire division.

Roberta also took the initiative for managing very complex employee integration projects
to ensure a smoother transition during the merger. I thoroughly enjoyed my time working with Roberta.”

–Todd Wilhelm Managing Director of Organizational Development, United Airlines

WRITING EXPERTISE

“Roberta supported our large-scale change program at United Airlines as a Communications Analyst.
Roberta is an excellent internal journalist, focused on providing the best messaging and materials to support business objectives.
She is an excellent communicator and very self aware of her strengths and perceptions.

Roberta is also a keen learner, focused on improving herself, adding new skill sets and bringing added value to every business situation.
She is an excellent team member and one I would enjoy working with again.”

–Kathleen Kraft Manager, Multi-Year Planning/Business Change Management, United Airlines

ADAPTABILITY

“I had the pleasure of working with Roberta in a variety of capacities while leading
Avanade’s Organizational Change Management practice. Roberta is a strong communications consultant
in both client-facing capacity and internal capacities. She listens effectively, collaborates easily, engages with
others at all levels and in roles of all types effectively, and receives feedback willingly.

Her work is thorough, detailed, reflective of the environment and culture, and is agile
(she has the ability to work strategically, tactically, or balance the two).”

–Suzanne Williams Vice President of Change Management, Avanade Consulting

STRATEGIC COUNSEL

“Roberta effectively managed United Airlines IT Division communications department.
She acted independently, directed the function’s ongoing activities, and oversaw the work of a colleague for nearly a year.
Also, she successfully interacted with senior division leaders and project teams, for whom she developed communications and,
for teams, even provided some change management support. She built strong relationships with the IT leaders,
while demonstrating a professional demeanor.

Roberta’s name frequently came up as the go-to person for professional communications advice
and for assistance with messaging, event planning, and strategic communications planning and development.”

–Peter Hammer Managing Director of Technology, Strategy, and Business Management, United Airlines

CLIENT CONSULTING

“I worked with Roberta on two client engagements. In one engagement, she was tasked with conducting
approximately 60 interviews with our client’s employees in a very short period of time. Roberta did a fantastic job.
She capably synthesized the data to create profiles of the groups we would be communicating with,
which helped us in developing targeted communications.

She is an excellent writer, too. Roberta enthusiastically supports the communication function,
recognizing its great potential to engage people and change their behaviors.”

–Janet L. Sterling Senior Change Management Advisor, JHE Holding, LLC

RESULTS ORIENTED

“Roberta is the go-to person for creating communications that get results.
Her skill at developing messages is at the expert level—writing is clearly her passion.
I’ve asked for her advice on many occasions and I’ve always loved the results she has produced. She is a Rock Star!

Also, I’ve worked with Roberta on a short-term engagement, getting to know her better as a colleague.
She is warm, professional and passionate about her craft. Roberta takes pride in helping others and
producing exceptional work. I would enjoy working with her again anytime!”

–Tammie Ray Manager of Change Management, Avanade Consulting